Part of the Web professional's job is to keep abreast of current trends in technology. Even if you never choose to run a Weblog yourself, it's good to understand the functionality blogs offer in case a client or your employer has an idea or business need that could be supported by a blogging software package. Some of the uses for blogs include:

• Personal: an individual may want a blog to help keep family and friends informed of what's going on in their lives.
• Topical: some blogs are devoted to a specific topic, such as politics or computer hardware. These often read more like magazines than blogs.
• Marketing: corporations are getting into blogging; when well-executed, this type of blog can be a great tool for corporate communications, creating excitement about products and services, or used as an internal tool to keep employees up-to-date on company news.

Thanks to Vinnie Garcia and Sitepoint.com.  Click here for the rest of the article.